Clear & actionable brand consulting
Third Party
When you hire Third Party brand consultants, we take strategy work off your plate. We help marketers, directors, and teams create brand strategies, audits, and communication plans your team will love (and actually use).
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Brands Improved
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Campaigns
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Years Of Branding
Our Brand Consulting Agency
Compelling brands don’t start with new colors, fonts and logos.
Our consulting services will turn your business goals into clear strategies that motivate and mobilize your entire organization.
Our consulting services will turn your business goals into clear strategies that motivate and mobilize your entire organization.
Team buy-in
Most brands fail because there is no brand consistency. Together we build a strategy that everyone follows.
Brand clarity
Our branding team works with you to bring 100% clarity on your strategy.
Our guarantee
Unlike traditional agencies and consultants we guarantee that you’ll be happy. Or we’ll work for free until you are!
Our Work History
Brands We’ve Worked With
We want you to be the next business to join our showcase
Hi, I’m Michael.
CEO & Founder Michael Szego
My passion is helping businesses turn their goals into actionable strategies and communication plans.
The reality is most “strategy” decks gather dust & are forgotten. Here’s the truth; strategy only works when it’s clear, collaborative and easy to activate.
When it’s built with your team – not for them.
The reality is most “strategy” decks gather dust & are forgotten. Here’s the truth; strategy only works when it’s clear, collaborative and easy to activate.
When it’s built with your team – not for them.
“Michael (Third Party) is the first person I reach out to when I need strategy and brand consultation.“
Jennifer L, VP, Marketing and Communications
Brand Services & Industries
Brand Strategy
Refresh your brand’s message in 30 days or less. Strategy that gets used, not shelved. Built with your team, for real-world decisions.
Comms Plans
Build a comms plan your team actually uses. Sharp messaging, clear roles, real alignment.
B2B
Clarify your B2B brand’s message. Trusted by CMO’s who need strategy that cuts through inertia and drives decisions.
Financial
Financial brands can’t afford fuzziness. We build clear, compliant messaging systems that support sales, marketing, and trust.
Hospitality
Hospitality brands live or die on story. We help you define it fast, clear, and ready to deploy across every guest touchpoint.
Technology
Tech moves fast. Your brand should too. We help growth stage tech companies clarify their message and align their teams quickly.
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I’ve worked with Michael in many ways over the years, both as a colleague and as a client. The focus and insight he brings to each new project truly sets him apart. We know he will find ways to make even the most challenging stakeholders feel included.
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Susan M.
Senior VP, Strategy and Operations
Say hello to Third Party
Get your project going in 3 steps
Step-1: Start with a consulting call
Clarity on how our branding services work and to see if we are a good fit.
Step-2: Brand consulting
We work with you – through our proven process for strategy and planning.
Step-3: Define & deliver
Once defined, we execute on your strategy direction and provide the plan to implement.
Your strategy should come BEFORE your colors and fonts.
How Does Brand Consulting Work?
What makes a strong brand? You can tell when there is room for improvement. The message is disconnected, there is no consistency and there is no buy-in from across the organization. Find clarity with our proven process.
What is a brand strategy?
Brand strategy is the foundation for how your brand communicates and competes. It defines what you stand for, who you’re for, how you’re different, and how your team tells that story in the market.
Why should you use a brand consultants?
Your team is simply too close to the problem. That’s why companies hire brand consultants like us (Why we called our company Third Party). We take an unbiased approach to uncover the consistent truths.
Recent Articles
Nancy K.
Senior VP
“Why wouldn’t I want to work with Michael, he’s incredible.”
Tania W.
Financial Services
“I’d go back to you. Just really good at being able to understand who we were as an organization.”